A writer could never hope for a better creative partner than Jeff. Unlike so many visually-oriented creative types, he respects the words. And he pressures a writer to make them the clearest, most direct and most memorable they can be. He‘s also terrific about listening and considering new options. Often, after a discussion, he‘ll come up with a simple change to one of his early notions that results in a stunning idea.
Working with him is a true collaboration and at the end of the day, it‘s usually impossible for someone who wasn‘t part of the process to tell whether a concept was driven by copy or by a graphic concept. He‘s smart, he‘s resilient, he‘s enormously talented and he has a sly sense of humor that is especially welcome when deadlines loom and clients start making strange animal sounds.