the bretl collaborative, inc.


The collaborative is a group of hand picked individuals brought together to solve a specific creative puzzle. We are experts in making commercials that will tell stories, develop brands, and increase bottom lines.

As an accomplished creative director and producer, I have years of experience matching the perfect directors, editors, art directors, writers, photographers and producers to each and every assignment.

As a collaborative team we are smart enough to know when we‘re working with the best and we go about moving mountains… striving for perfection… reaching for the stars…

And we have some great success stories to show for it…

In 2013 Nielsen rated our Restasis® commercial as television‘s 9th most memorable new spot of 2013, and most significantly, named it the year‘s #1 most memorable television commercial among American women over 13 years old, beating every other major brand in this all-important demographic.

The companion spot in our 2013 Restasis campaign.

In 2004 we launched the fledgling pharmaceutical brand—Restasis®. Together with Beacon Healthcare we continue to develop the product positioning; creative strategy, as well as concepts; market research and animatics; and the commercials and web videos that tell the Restasis® story.

Today Restasis® brings in over a billion dollars in revenue for Allergan, as its parent company‘s second largest brand.

Jeff BretlAbout Jeff Bretl

Clients say I have an uncommon ability to search out and interpret consumer insights — using them to develop sound strategies, strong brands and compelling advertising. I‘ve won numerous awards and honors for creative excellence, from the Art Directors Club, Caples, New York International Festivals, and Graphic Arts magazine.

Throughout my career I have been enjoying ample success in both the big agency environment, as well as running my own creative shop. By my mid-30s I was an EVP creative director at Grey Advertising, heading strategic branding development for clients such as IBM, Renaissance Cruises, Audi, Sprint, and Liberty Mutual Insurance, for which I developed award-winning creative and long-running controls.

I have created advertising spanning the spectrum of media — television, print, web, collateral — for a multi-dimensional range of clientele extending from major blue-chip brands, such as Chase, Microsoft, Aetna, General Electric…to government/non-profits that include non-smoking campaigns, health awareness, museums. My work includes diverse product categories, such as pharmaceuticals, tech/software, retail and hospitality…and has taken me around the globe to produce their work.

Confident and secure in my creative style, I am driven by both my desire to be the best and to surround myself with those who desire the same. I believe there is a solution to every problem if you look deeply enough, which may make me a hopeless optimist…but it makes doing what I do all the more enjoyable and immensely satisfying.

What is it like to work with me?

Contact Information

Bretl Collaborative  |   305 West 13th Street, Suite 6H, New York, NY 10014  |   917-903-2777